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RETAIL ARCADE DESIGN
(2018)
BRIEF:
A redesign of the Blocksidge Building retail arcade on Ann Street aims to activate the arcade, or spaces/zones within the arcade, using signage, technology, architecture and design so that it encourages more pedestrian traffic to boost trade for our tenants.
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The new design should continue to act as a public thoroughfare to Adelaide street with a solution that aligns with the Blocksidge family values/brand and is realised through rigorous contextual analysis of the current situation.
The final outcome should improve wayfinding, site lines and increase potential for leasing opportunities.
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RESPONSE:
Project Ambition
"One should always endeavour to to leave a place better than one found it. It is far more important to keep an honest name, then make a quick quid." - George Henry Blocksidge
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Proposal
An inner-city retail arcade destination that strives to mainstream the concepts of sustainable retail + lifestyles practices. The arcade will be home to responsible fashion and health + beauty retailers who will provide consumer goods produced locally and ethically. An organic grocer, a specialty bakery and bulk naked foods store align with toxin free - zero waste initiatives.
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The Design
A reimagining of the traditional arcade being a walkway enclosed by a succession of arches became the primary concept for the design. Successive timber fins with undulating voids, carve out the retail spaces and the arcade walkway.
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